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A Social Well-Being Platform for Gen Z & Alpha, Powered by Blue the “Big Sister” Ai Chatbot

Blue Fever
Los Angeles, USA
©
2020 - 2022

THE WORLD NEEDS SAFE SPACES FOR YOUNG PEOPLE

Our world is undergoing a mental health crisis and it is disproportionately affecting young people. When we met the Blue Fever team they had been already been serving young people for years with teh SMS based Ai powered Big Sister “Blue”. The team was bumping up against the limitations of a SMS only based product and needed help conceptualizing & developing a more impactful future for their company and their thousands of Gen Z users.

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A RESEARCH BASED APPROACH TO GEN Z MENTAL WELLNESS

Though the Blue Fever team had great success helping Gen Z with their SMS chatbot, the next phase would require an expansion of thinking, service, and features. Beginning with our Discovery process the team dug into the research, psychology, and tactics to help young people help themselves achieve a better quality of mental wellness. 



What we discovered is that when someone feels seen they are more likely to reach out for and trust life-changing, even life-saving, support. Our aim then became to create a social platform that leverages the power of self expression, positive peer support, and toxicity blocking tech to allow people to express themselves, be “seen” by a positively community, and get support based on emotional relevance.

“KINDNESS ONLINE MATTERS. IN THE SELF LOVE APP BLUE FEVER, IT THRIVES.” - APPLE

Gen Z loves Blue Fever. Since launching this new vision for the company Blue Fever has gone on to win Apple’s App of The Day multiple times, raise another $7M (within 18 months of launch), and experience exponential growth of both users and generated content.

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