Red Bull

Polyform teamed up with Red Bull, XR Media Group, and Intel to transform the Rampage mountain biking event into a spatial media experience. Through coordinated photogrammetry flights and cloud processing, we captured a hyper-real 3D model of the Utah desert course, accurate in scale, texture, and topography. This model formed the technical backbone for AR integration into the Red Bull TV app, enabling viewers to explore the terrain on their own devices.

During the discovery phase, we mapped out interaction flows that mimic broadcast dynamics—like switching between ride cams, overlaying rider stats, and choosing camera angles. Building on broadcast best practices, the team layered real-time event data, 360° streams, and rider POV content onto spatial markers embedded in the model. The result was a multi-screen experience anchored in real-world context.