Lululemon Smart Store

Lululemon Smart Store

Retail transformation & endless aisles
summary

It was a pleasure collaborating with Lululemon’s internal Research & Development (R&D) Team to design the first-ever Digital Community Board. The boards serve as a personal shopper; recommending garment pairings and inventory, an interactive concierge service; that connects shoppers with places to see, eat, or sweat in the surrounding area, and so much more.

credits
Duration
18 months
Services
Hardware
,
Partners
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Awards
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THE CHALLENGE

What started as a pilot program for 2 flagship Lululemon stores (New York and Vancouver) quickly evolved into 120 mirrors populating most major Lululemon retail locations.

OUR APPROACH

We collaborated with Virtual Visions, who made the hardware for the device while crafting the interface and experience, and worked closely with Lululemon’s brand team to make sure the interface and execution was on point.

Lululemon Smart StoreLululemon Smart StoreLululemon Smart Store
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ABOVE & Beyond

ABOVE & Beyond

FINAL OUTPUT

The entirety of the engagement lasted 18 months. Afterwards, we helped Lululemon create and hire for an internal team that now manages the program.

awards & recognition
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