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Boost was founded one “simple” goal in mind: to make accounting enjoyable, empowering, and accessible for Gen-Z freelancer workers.
Our “brand 1st approach” meant crafting a gen-z lifestyle brand, that just happened to provide accounting software for freelancers. We obsessed over the info & actions a freelancer cares about (and brought together a board of gen-z freelancers for input) and then obsessed over the UX to make those actions easy & fun. Communicating to our users in a voice they respond to meant leveraging familiar features like stories, profiles, Tik Tok dances, and memes.
Creating brands for Gen-Z is hard, trying to do it around the concept of “freelancer accounting” is even harder. We worked with a team of gen-z people, designers, and content creators to bring together a Boost brand experience that is top of its class.
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Creating brands for Gen-Z is hard, trying to do it around the concept of “freelancer accounting” is even harder. We worked with a team of gen-z people, designers, and content creators to bring together a Boost brand experience that is top of its class.
Boost is going to be available for everyone starting Q3 2022, head to www.get-boost.co to get on the waitlist for early access.
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We transform ideas into award winning products for the best brands and startups.
